appearance
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The Modern Face of Physiognomy
The notion that one can judge a person's character on the basis of their facial appearance is an idea that dates back to the ancient Greeks and for a short period, the practice of physiognomy was considered scientific. Despite the fact that this ancient practice has long been discredited, the idea that one can "read" a person's character simply by looking at their face still persists within folk psychology. In fact, this belief and our natural tendency to judge people on the basis of facial appearance has a surprisingly pervasive effect on all of our lives.